Let me preface this rant by saying that I really love Twitter. At first I didn’t really “get it,” despite working in social media marketing. Then, I put in the time to join Twitter chats, connect with users, and form relationships with my blogging friends there. Now, it’s one of my favorite social platforms because it gives me the chance to just “hangout” and strengthen connections with the same bloggers I follow in a more informal setting. (If you’re still struggling to make sense out of Twitter, I definitely recommend using Twitter lists.)
That being said, I feel like a lot of people are doing Twitter wrong. It’s not incredibly unusual for me to unfollow an account because it feels like all they care about me-me-me. Don’t get me wrong, Twitter is a fantastic way to promote your content and if you’re interested in growing your readership, you need to be on there. But like all social platforms, Twitter is fundamentally about connecting with others.
Here are the things people do on Twitter that drive me totally nuts:
Look, I get that social media is stellar for marketing, but you’re not doing yourself any favors by constantly talking about yourself. In fact, you kind of seem like you’re self-absorbed and bragging. Limit yourself to just a handful of promotional tweets a day, but also tweet non-promotional posts where you share other people’s content and your own thoughts and reflections.
Flooding my feed with retweets
Look, we just don’t find all those giveaways or kitten photos or sarcastic tweets as awesome as you do. When you share content on social presences, it’s important to always keep in mind that you’re taking up space in your followers’ feeds. If I can’t see anyone’s content but yours, you’re getting unfollowed ASAP. Use Hootsuite to schedule your retweets instead if you’re determined to share them.
This is not what I had in mind when I said to use social to market yourself. If you’re a blogger, we can assume that you have a Bloglovin’ and other social media. Instead of constantly tooting your own horn on social, why don’t you subtly work in links to your social presences in blog posts. For example, you could do an “December Instagram Round-up” and share your best photos while linking to your Instagram.
Spamming me with the same tweet they sent to 100+ other people
I don’t know why, but this one especially gets under my skin. If you don’t know me and you’ve never talked to me before, don’t sent me a tweet asking me to RT your link or check out your blog. That isn’t promoting, it’s spam, and you’re just wasting your time and pissing people off.
Using too many hashtags
Ten hashtags are the perfect example of too much of a good thing. First of all, on Twitter, you don’t need to hashtag words in order for them to come up in search. If the word “cake” is in the tweet without a hashtag, it will show up when someone searches #cake. On Instagram, up to seven hashtags is considered acceptable, but on Twitter, keep it to less then four or else your tweets will just look like you’re just trying to get as many views as possible and don’t have anything profound to actually share.
Using an @handle at the beginning of a tweet when it’s not a reply
It’s pretty simple, people. When you put someone’s @handle at the beginning of the tweet, that turns it into a reply directly to them. If you just want to mention the person, put regular words or a hashtag at the front of the tweet, otherwise no one else but that person will see it and the person you’re @mentioning will think you’re a total newb. Special callout to actual brands that do this….
What do people do on Twitter that drives you nuts?