So I’ve accidentally created a “blogger tips series” it seems. After my post on 7 Reasons I Stop Reading Your Blog received more comments than any other post I’ve written ever and How To Get More Blog Followers got more hearts on Bloglovin’ than any other post ever, I’ve basically decided you guys like this topic, haha!
Today I’m going to discuss Twitter, which despite its simple design, can be a deceptively complex platform to use successfully. The following are all tools that I actually use in my social media marketing job to help run client accounts as well as our internal ones, and I consider them to be invaluable. From scheduling tweets to managing your followers to running analytics, these tools will help you take your Twitter game to the next level.
1. Twitter Lists
You know how it always feels like you never see the tweets from the people you actually care about in your feed of 500 accounts? Twitter lists is the solution. If you’re familiar with Bloglovin’ lists, it’s basically the same concept. You create a list and start adding people to it. Then, the list will display the tweets just from the people you’ve included, effectively making sure you can easily keep up with the tweets from the people you care about.
Start by going to the profile of a person you want to add, such as me! Click on the gear icon next to the “Unfollow” button in the right corner, then select “Add or Remove from List.” Click “Create New List” and name it something like my “Awesome Online People” list, something else like “Favorite Bloggers” or “Blogger Friends.” Keep going to the profiles of other people you love until everyone has been added. Then you can view a feed of just those account’s tweets by clicking your profile picture in the upper right and selecting “lists.” You can also follow other people’s lists and create multiple lists to keep separate track of your favorite food bloggers, news outlets, and so forth.
2. Hootsuite’s Hootlet or Buffer
Unless you’re on Twitter all day (and even if you are), scheduling Tweets is essential. What I love about these two tools is it makes it easy to schedule tweets with an extension button in the corner of my internet browser. That way when I read a blog post I really love, I can just schedule it with one of these tools in a few seconds. You can either post it immediately or schedule it for later.
The big difference between these two platforms is Hootlet lets you personalize the exact time you want to schedule the tweet down to the minute. Buffer works by letting you pre-set times throughout the day and automatically scheduling the tweet into the next available time slot, essentially creating a cue of your tweets. I started out using Buffer because of its total ease and the guarantee that my tweets would be evenly spread out throughout the day, but I’ve since switched over to Hootlet full time, since I like being able to set the exact time.
3. Twitter Analytics
This is such a secret gem of Twitter, and it’s so bizarre to me that they don’t publicize it more. Did you know that Twitter actually has a decent analytics program? Just log into your Twitter account, go to https://ads.twitter.com, and then click ‘Analytics’ at the top to see your follower and tweet activity.
Although it’s technically built for ads, even normal accounts not doing advertising can find things like the engagement and impressions of each of your tweets and demographic information about your followers. I find it especially enlightening to see how many people are clicking through to my blog from each of the tweets I send out.
4. Manage Flitter
Manage Flitter is a super awesome program for managing your followers. It gives you information about who you are following, such as who is following you back and who isn’t, as well as who has inactive accounts. I check this program once a week to unfollow inactive accounts (no point in following them if they aren’t posting and engaging, right?) and think about if there’s anyone that isn’t following me back who I want to unfollow. It helps me keep my Twitter following number in check so I’m not following too many random people who aren’t even following me or active.