Spending money is without question one of the most effective ways to get more visitors to your blog. Advertising on larger blogs is a fantastic way to get exposure, and I’ve seen the results myself (you can see some of my tips and favorite blogs to advertise on here). Giveaways are also a way to generate some traffic and followers, and I’ve done my fair share. I think that if you do it thoughtfully, it’s not as shady like “buying followers.” Collaborating with similar bloggers will help get their loyal fans over to your own site and likely keep them there to stay.
These days, though, I just don’t have a few hundred dollars to spend on promoting Oddly Lovely. For many of us 20-something year olds, that’s never really an option! But the good news is, you really can increase your page views and build up your readership without dropping tons of dough. While it’s a bit more time-consuming than advertising or giveaways, it does get the job done.
1. Write really strong content
Marketing your blog is a huge part of growing your readership, but no matter how many people you get to click over to your site, they are just not going to stay unless the content is compelling. Think critically about the sort of posts you love to read, and put in the effort to create and share those on your own blog. Sometimes that means spending a few hours to develop a recipe or photograph an outfit or write out tips – no one ever said blogging was fast or easy! Also, test out different types of posts to find out what gets the most shares on social media. I find that blogging tips are some of my hottest content ever, and I have gotten hundreds of visits from Bloglovin’ alone just because all the ‘hearts’ skyrocketed my post into the ‘Popular Posts’ section.
2. Comment on other blogs
Commenting on other blogs is the #1 thing you can do to get your name out there and get some free ‘advertising.’ And I don’t necessarily mean commenting on giant sites like Cupcakes and Cashmere or A Beautiful Mess (although sometimes you’ll get clickthroughs there from other readers). I suggest commenting on blogs that are similar to yours in size and content so the other bloggers and their readers may notice that you have shared a thoughtful response and click over to your site. When I see a new commenter on my own blog, if I have time I’ll click over to their site to see if it’s a blog I’d like to keep up with.
3. Get active on social media
Social media is the glue that holds the entire blogging community together. If our blogs are “our own little corner of the internet,” then social media is the place where all of us ladies get together to gab. Now, you don’t want to talk non-stop about yourself there, but mixing in a healthy amount of self-promotion will help your new makeup tutorial or favorite mobile apps post get seen and occasionally re-shared by other users. Beyond promoting your own content, it’s also a good place to scratch other users’ backs since often they’ll scratch yours, which leads me to….
4. Support fellow bloggers
What goes around comes around! You can’t expect other people to promote your blog if you don’t promote theirs some as well. The blogging community is just that… a community! It’s all about supporting one another. So every day, start picking out two or three of your favorite blog posts and share them on Twitter. Pin your favorite recipes or DIYs or motivational quotes from other little bloggers you love. Supporting other bloggers is free – and it’s always a positive thing to do, even if they forget to return the favor sometimes.
How do you generate traffic to your site?