If you’re blogging every week, it’s inevitable at some you’ll start to run out of blog post ideas. Or is it? I can’t speak for all niches, but I find that lifestyle blogging is so open-ended, the idea that I could possibly run out of content is a bit absurd. Whether it’s discussing a random passion that I know too much about or sharing a story from childhood, there really is a lot of topics that can be turned into interesting posts. The key is making sure that when you sit down to write, there’s always a number of blog post ideas on hand to draw from.
1. Keep a list of blog post ideas and take it with you everywhere
If you’re anything like me, your blog post ideas come in the strangest places, and they usually leave about as quickly as they pop into my head. Telling yourself, “I’ll just remember that for when I write next weekend,” is not going to work. So start a list on your mobile phone or a pad of paper you keep in your purse and write down every idea. Most you’ll decide won’t work and you’ll never get to them, but that way when you do sit down to write, you have a list of possible options right in front of you to pick from.
2. Create a set of resources that you can always go to for fresh ideas
There are so many great blogs and books out there that are chalk full of lists of inspiring blog post ideas. Some are lifestyle bloggers that occasionally do a great list like Helene in Between. Others are sites completely focused on the craft of blogging like Yes and Yes. One of my favorites is Dana from The Wonder Forest, who is an awesome mix of lifestyle content and tips on great ways to make your blog better. She sent me her book, 365 Blog Topic Ideas, and I’m telling you, it’s AWESOME. Best of all, they’re open enough that they can be easily adapted for your niche or blog style. There is no doubt I’ll be referencing it often when I’m looking for ideas.
3. Pay attention to what other bloggers are doing & respectfully echo ideas without stealing
The saying is true, imitation is the sincerest form of flattery. I get great ideas for new posts all the time when I’m looking at other blogs, just like I learn how to be a better writer from reading lots of books. It’s totally okay to cruise Bloglovin’ trying to get ideas for posts when you sit down to write. The key is that you need to be doing something different enough that it’s clear you aren’t stealing… for example, my post about Ways to Live a More Magical Life was inspired by the awesome site Gala Darling, which does a great way of incorporating paganism without isolating its non-pagan readers. If you are going to 100% mimic a post topic, it’s important you come up with your own content AND give the original blogger credit. I did this when I based my Favorite Romances on Television off of Kati Rose’s post about a similar topic by making sure the romances were different and linking to Kati’s post in my intro.
Side note: You guys often leave me comments like “oh, I would love to do a post like this!” on my blog posts like If We Were Friends Grabbing Coffee. And if you just give me a little shoutout in your intro, you are totally, 100% welcome to do so! I love seeing my posts inspire others and get repurposed in unique ways.
4. Create easy-to-replicate post series that you can customize every time
If you’re blogging a few times a week like I am, it probably makes sense to start a series of posts or two. Maybe you won’t call them a “series,” but patterns will start to emerge, whether you do a life update on Fridays, a round-up of your favorite links for the week on Sundays, or just share a bunch of your favorite books, TV shows, and movies a couple of times a month like I do. Typically these posts come together quickly and are easily to duplicate over and over again, while still containing unique and original content every time.
5. If you’re not sure if an idea will work, try writing the post anyways
You wouldn’t believe how often I’m just not sure if a blog post is going to “work.” Are people going to even be interested in this, I ask myself. Often it comes out pretty forced in the first draft or two as I just spill my thoughts out onto the page. But then I let it sit in my drafts folder for a few days or even a few weeks, and when I come back to it with some emotional distance, I realize it is actually interesting or thought-provoking. Of course, there are other times it never leaves my drafts and a few months later I move it to the trash. Basically, write and write and write – you never know what will become your next viral post.
6. Turn everyday activities into a post topic
You would not believe how often I turn my leftover food into a finalized recipe post. Often I’m too burnt out after cooking or it’s too late at night for me to photograph a dish right away. Instead, I wait until the next day to reheat and artfully arrange it. Keep in mind that these are recipes I actually plan to eat – my chia seed pudding, my chili… just everyday meals of mine that I figured would make a good post. Write a post about your job… you may find it to be boring since you do it every day, but others will be fascinated! Maybe you’re obsessed with your dog like me and have tried every treat and toy out there – share your recommendations! Every thing that you do has the potential to become an interesting post.
What are your tips for making sure you don’t run out of topics?